OCTOBER 13, 1963—BEATLEMANIA BEGINS IN EARNEST AT THE BEATLES APPEAR ON THE POPULAR BBC TELEVISION SHOW: SUNDAY NIGHT AT THE PALLADIUM, PERFORMING “SHE LOVES YOU,” “FROM ME TO YOU,” “I’LL GET YOU,” AND “TWIST AND SHOUT.” 15 MILLION PEOPLE IN THE UK ALONE WATCH THE LIVE PERFORMANCE ON TELEVISION, WHILE THOUSANDS OF FANS PACK NEARBY ARGYLL STREET TO CATCH A GLIMPSE OF THE GROUP.