JANUARY 1964—THE SURGEON GENERAL’S SCIENCE PANEL ON THE HARMFUL EFFECTS ON SMOKING HAS CAUSED SALES TO DROP FOR NOW. AT LEAST ONE CIGARETTE BRAND, ALPINE, HAS DECIDED TO OFFER AN ADDITIONAL INCENTIVE TO SMOKING. COUPONS WILL BE ADDED TO THE PACKAGING AND PHILLIP MORRIS SAYS THEY’LL BE EXCHANGEABLE FOR MERCHANDISE ITEMS.